Very true! I like to write using my ‘big girl’ vocabulary but I find people respond better when I talk in my menopausal 3rd grade levels.
Seriously. Stop it.
I know this is easier said than done because it feels good to use big words. You have worked your entire life developing an extensive vocabulary. You have gone through school and college honing your craft and now you are a communication professional. Using big words is how people can tell that you’re intelligent. They don’t need to see a degree or search online for your blog to realize you know your way around the English language when you use complex words. Not only have you earned the right to use big words by paying college tuition and spending your entire life practicing writing, but some big words just feel nice rolling off of the tongue. Believe me, I do sympathize with you. As tempting as it is, however, once you log into Twitter or Facebook as a “professional,” you have to cut it out…
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Darswords 
🙂 I love words but enjoy it when people use words because they like them – big or small as long as its their “own” voice!
I guess it is according to the book I’m reading, which relates to the mood I’m in. If I am just wanting adventure or light reading the words aren’t as important as getting into the story. But other times I feel reflective and love prose full of rich vocabulary.